Bringing Viral Trends Onchain: Onboarding Users From Where They Are

What if viral trends like TikTok’s #BookTok or #DanceChallenge could become digital assets where creators, participants, and fans could engage with and create value from the culture they interact with daily?

To onboard new generations onchain, we have to reach them where they are. So then the questions are, what products actually make sense to the up-and-coming, digitally native generation? How can we get them onchain in a way that makes sense to them, with minimal need for education?

It was a conversation between SEDA’s BD team and the Camp Network team that started to explore possible use cases and the idea of: “Tokenized TikTok trends that benefit creators and fans equally.”

This article explores the concept and how Camp’s autonomous IP layer and SEDA’s Programmable Oracle Network could bring it to life. 

Hypothetical Use Case | Bringing Viral Trend Data Onchain with Camp and SEDA 

Viral trends on platforms like TikTok are fleeting and fast, yet insanely powerful. They’re even taking the attention of users who aren’t avid TikTok fans and spreading to distant social media networks. Gen Z is infamous for their micro-second attention spans, making it all the harder to grab their attention long enough to onboard the simplest products, let alone blockchain applications. 

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Tokenizing viral trends plays into Gen Z’s micro-attention spans by allowing them to interact with their culture in a new way. Some trends last hours, others days, and the best ones, weeks. By enabling digital representations of these moments, fans may respond to or participate in trend-driven experiences tied to their favourite creators. Creators, on the other hand, can access new ways to engage with their audience and onchain value around the content they share with the world. 

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But how does it work?

SEDA & Camp | Building Tools That Onboard Millions 

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Step 1: Bring Viral Trend Data Onchain 

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SEDA’s USP lies in an infrastructure called Oracle Programs (OPs). Camp could, for example, deploy a custom OP onto the SEDA Network that connects with a platform’s API, like TikTok, to pull data such as view counts, likes, and shares for trending hashtags and videos. For example, SEDA might process data like #BookTok’s 50 million views and 100,000 shares in 72 hours, and pass this data into smart contracts that determine the trend’s popularity.

While legacy oracle architecture pigeonholes developers into default crypto price feeds, SEDA’s architecture empowers builders to think bigger, unlocking the ability to transport relevant trend data onchain. With the Camp OP setup only taking minutes to deploy, SEDA can be used to bring trend data onchain as required. From here, Camp’s autonomous IP network steps in. 

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Step 2: Camp Network’s Role in Tokenizing Viral Trends

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Camp Network powers the tokenization process, transforming viral trends like TikTok content into digital assets on its Layer-1 blockchain. Using its Autonomous IP Layer, Camp enables users to tokenize trends, embedding metadata such as creator ownership and engagement stats. Its gasless IP registration simplifies the process, making it accessible for creators to tokenize their content without high costs.

Camp’s smart contracts also ensure creators receive royalties or licensing attribution, incentivizing participation. By leveraging its API integration and CAMP token economy, Camp creates a marketplace where trends are tokenized and shared—bridging TikTok’s cultural economy with blockchain’s potential through a single, familiar UI for Gen Z-ers. 

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The Take Away: Why Onboarding Trend-Driven Users Matter

Building blockchain applications for 1 billion+ social media platform users, many of them Gen Z, unlocks huge potential for onboarding younger generations to Web3. These users are already trend-sensitive, creating and amplifying cultural moments daily.

By enabling users to tokenize and interact with these trends onchain, SEDA and Camp help make blockchain approachable, tying it to an activity Gen Z loves. This lowers the barrier to entry: instead of navigating complex DeFi protocols, users can engage with a familiar platform through a fun, gamified onchain application (that doesn’t feel like it).

Creators can receive recognition, and fans can engage directly with their favorite trends, creating exposure to the onchain world, disguised as a product they already love (kind of like what Kaito is for CT, viral trends are for Gen Z). This positive feedback loop could bring millions onchain, proving Web3’s value in a language Gen Z understands: trends, creativity, and community.

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